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TimesThree Announces Partnership with AirFlash to Integrate Real-Time Location-Based Services for Wireless Devices[ July 25 2000] TimesThree has announced a partnership with AirFlash Inc., the premier application services provider of wireless location-relevant content, community and commerce infrastructure. Under the agreement, TimesThree will use Cell-Loc's patented technology to provide AirFlash(TM) with the real-time location of wireless devices, allowing AirFlash to offer portals and carriers the ability to deliver location- relevant wireless services to mobile users. "The Internet and wireless sectors are converging and thanks to wireless location technology, consumers will enjoy exciting new services that were not even imagined a few years ago," said Lew Turnquist, executive vice president and COO, Cell-Loc Inc. "By adding location sensitivity to services such as L411 and traffic reports, the Internet becomes extremely valuable to mobile device users. TimesThree is determined to lead this emerging industry and our partnership with AirFlash demonstrates our commitment to future location- sensitive services." AirFlash provides the integration of location-based information using a powerful patent-pending technology called SmartZone(TM). The SmartZone platform delivers location-relevant content and services to the mobile user's location. Unlike current Internet search algorithms, SmartZone takes all topographical obstacles into account, defining the area by driving or walking times and not by aerial distance. For example, if an ATM cash machine is only one-quarter mile away from the user but acrossa river with the nearest bridge two miles away, SmartZone will recognize that the cash machine is, in reality, a much further distance away considering the time it takes to get there. "We are excited to be working with a location provider such as Cell-Loc's TimesThree as we bring our location-relevant 'Find it, Share it, Buy it" services to mobile users," said Rama Aysola, founder and CEO of AirFlash. "Through AirFlash's private-label services, mobile carriers and portals can provide their users with the content that really drives mobile usage." About Times Three Based in Dallas, Texas, TimesThree Inc. ( www.timesthree.com ), wholly owned by Cell-Loc Inc., will provide location sensitivity to e-commerce and m- commerce wireless Internet companies and wireless carrier as well as a full suite of location services including L411, fleet tracking, asset tracking, child/senior find and pet tracking. The company will initially offer services in major U.S. cities and Calgary, Alberta, as well as key International markets.About Cell-Loc Cell-Loc Inc. ( www.cell-loc.com ) is the developer of Cellocate(TM), a family of wireless location products that enable wireless location-based services. The Cellocate Network can locate any wireless device. Cell-Loc is well positioned to become a leader in the emerging wireless Internet location industry. With offices in Calgary, AB and Dallas, TX, Cell-Loc develops, markets and supports its patented wireless location technology in North and Latin American countries. Cell-Loc is listed on the Toronto Stock Exchange under the trading symbol: "CLQ."About AirFlash AirFlash empowers the Mobile Medium through location and m-Commerce infrastructure for wireless carriers and portals. AirFlash services supply relevant location-sensitive content such as yellow pages and directions; local events, movies, and attractions; travel and commuter updates; comparison- shopping; and ticket purchasing through the SmartZone environment. AirFlash services are currently deployed on the AT&T Wireless Network through the Excite Mobile Portal. AirFlash has a strategic partnership with Inktomi to enable advanced m-Commerce and search capabilities tailored for mobile users. Founded in July 1998 by industry pioneer Rama Aysola, AirFlash is a privately held company based in Redwood City, California. Investors include Inktomi, Bay Partners, Band of Angels, PTI, Trio Investments and Pitch Johnson/Asset Management Company. |
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