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O2
grows online sales lead in the UK
[February
11th 2003] O2 is now the clear UK market leader in online sales via its
www.o2.co.uk site following news that it has exceeded half a million customers.
In the last year O2 has more than doubled its online subscriber base, of which
almost half are high-value contract customers. In addition, www.o2.co.uk is the
company's most successful channel for value-added services such as ring-tones,
paid-for alerts and premium rate services. This
follows the announcement last week that O2 UK has recorded strong third quarter
growth in revenue and customer numbers and has become the number one operator in
the UK for text messaging, with a record-breaking half a billion text messages
sent by its customers in December 2002 alone. Dave
McGlade, chief executive officer, O2 UK, said: "Our online operation is
particularly important because it enables us to build stronger direct
relationships with our customers, get valuable market feedback and drive
incremental sales of new services such as ring-tones and paid-for alerts. These
customers have consistently recorded some of the highest ARPU levels within the
mmO2 group of companies. We will continue to use our online portal to target
high value customers supported by the O2 brand and our competitive propositions
for voice and mobile data services." O2's
online portal achieved 245 million WAP page impressions in December, more than
three times that of its nearest UK competitor, as well as 51 million web page
impressions for the three months ended 31 December 2002. Much
of this success can be attributed to the increasingly powerful O2 brand. UK
spontaneous brand awareness amongst high value customers has grown from 14% in
May 2002 to 61% in December. About
O2 *
The business operations of mmO2 plc are branded O2. *
O2 (UK) Ltd has over 11.95 million customers (end Dec 2002), of which 33%
are contract and the remainder pre-pay. The proportion of service revenues
generated by data usage in the last quarter is 17.4%. The number of SMS messages
handled by O2 UK over the year was 4.92 billion. *
O2 UK's GSM network, including GPRS capability, covers over 99% of the
population and approximately 90% of the UK by land area, and comprises over
9,000 base stations. *
O2 UK was the first mobile network in the world to have launched and
rolled-out commercial GPRS services. Work is underway to develop its future 3G
network capability. *
The company has over 200 O2 retail stores located across the UK, plus a
40% shareholding in The Link Stores Limited. * International roaming agreements with 326 networks allow our customers to receive and make calls in 140 countries. Additionally, O2 UK customers are now able to roam with GPRS in 24 countries. |
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