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NeoMedia Brews Up mobile couponing beer deal for World Cup fans[June 21st 2006] Gavitec AG - mobile digit, a NeoMedia Technologies company, in cooperation with its FunkTicket AG partner, has brewed up a mobile couponing beer deal for fans attending FIFA World Cup games taking place now in Kaiserslautern, Germany.To participate, fans call a hotline or send a text message (SMS) with their name and the catchphrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cellphone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save EUR 2 (approximately $2.60) off the price of a Bitburger beer, drawn from the tap of Germany's second biggest brewery. NeoMedia's Gavitec AG developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program for fans with partners including FunkTicket, Bitburger beer, handypoints.de, and Pavillion. "This sort of innovative offer takes couponing to new levels of sophistication and immediacy," said Martin Copus, head of NeoMedia Mobile and COO of the parent company. "Gavitec's EXIO retail scanner enables mobile couponing, ticketing and payment solutions that really move the marketing ball forward." The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern. About Gavitec - Mobile Digit Gavitec AG - mobile digit, a NeoMedia Technologies company, is a leader in technology provision for code-reading systems and software for mobile applications. Founded in 1997, Gavitec offers its clients standardized or individual solutions in the areas of mobile marketing, mobile ticketing, mobile couponing and mobile payment systems. Gavitec has received the Ericsson Mobile Application Award (the 'Oscar' of the mobile industry) and two technology awards from the UK's Royal Television Society, in combination with Hewlett-Packard and the British Broadcasting Corporation (BBC). Serving a pan-European and, increasingly, a worldwide customer base, Gavitec has a wide range of well known customers and partners including Vodafone, Nokia, Unisys, Turkcell, McDonald's and SkiData. www.gavitec.com
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