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NOP Survey reveals Mobile Data Services set to score at World CupConsumers want goals and match highlights delivered to their phone, but areoperators ready for kick-off? [March 6th 2006] Ceon, a leading provider of service fulfilment software for next generation IP-based services has today revealed the findings of an NOP survey examining consumer attitudes towards mobile digital services at the World Cup. With kick-off less than four months away, the survey of more than 800 mobile phone users has shown that for the right price, consumers will embrace a whole range of technology to follow the results and coverage of the games. Of respondents in the 15-34 age bracket, more than half (52%) want to receive instant SMS updates on scores on their mobile phone to stay up to date on the games and results, while 31% want to see video footage or clips of when their team scores. As goals from David Beckham, Ronaldo, Thierry Henry or Ronaldinho hit the back of the net, mobile phone operators are hoping the fever pitch excitement of fans will drive a new generation of mobile TV services. The survey also reveals how TV is losing out to mobile handsets over traditional media such as newspapers and the radio, as well as other new media, as a means of keeping up to date with the games, with the number of people who plan to rely on traditional TV services for updates down from four years ago. This year, just 72% of all those aged 34 years and younger plan to follow the games by TV compared with 87% in the same age group who followed the matches by TV four years ago. Ceon VP Yogen Patel comments “The tournament is a golden opportunity for operators to showcase their abilities to deliver new dynamic services that meet the interests and preferences of specific market segments, which in this case is dedicated football fans. In order to stay competitive and differentiate themselves, operators will need to offer bundles of specialised and targeted services along with the more traditional services such as voicemail and SMS messaging. He continues: “However, many operators struggle to provide consumers with event-based service packages that need to be speedily assembled and provisioned for a specific period and tailored to the individual needs of different customers groups. As timing and targeting, together with speed of deployment, are proving critical in winning consumers’ business, operators are struggling with the product management and back office activities which are vital to successfully delivering consumer services of this type.” NOP Survey Key Findings All Respondents: Other than voicemail, which, if any of the following additional services do you use? SMS 71% Games 27% Ringtones 32% Picture Messaging 32% Internet 27% Music Radio 24% Mobile TV 3% Just Make Calls 84% None of These 2% 15-34 Year Olds Which of the following would you consider using in order to keep up to date with World Cup games and results, if they are all available and the price was right? Footage of goals sent to your phone 31% SMS message updates 52% The internet 54% Watching TV 72% Listening to the Radio 64% Read the Newspapers 70% How did you keep up to date with the results at the last World Cup? Footage of goals sent to your phone 7% SMS message updates 8% The internet 31% Watching TV 87% Listening to the Radio 50% Read the Newspapers 62% About Ceon Ceon is the leading provider of proven service fulfilment software for next generation IP-based services. Ceon helps service providers get to market faster with new and evolving services, and enables them to scale service offerings profitably and efficiently. Ceon Integration and Provisioning Suite (IPS) is a rapidly-configurable platform with product management, order management and service activation capabilities. Ceon IPS is based on open-access technologies and standards, such as J2EE, XML, eTOM, SID and OSS/J. Ceon’s component-based and Service Oriented Architecture solution is interoperable, scalable and future proof. The company’s customers include leading communications service providers in North America and Europe. Ceon’s software has provisioned millions of subscribers for HSD, VoIP, IP-Centrex, IP-TV and on-demand interactive services. Ceon provides sales, service and support from offices in the USA, Europe and India. www.ceon.com /www.zylab.com |
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