Mobile Insight Vol: 10 Issue 402 March 10th 2008
M:metrics tracks UK mobile advertisers
Now we know exactly who is placing the most
adverts in the mobile Internet space in the UK. It's online retail companies
such as Electronic Arts, Ebay and Glu, according to M:metrics....MoreApple is a mini Microsoft anyway
"It's a pity that Apple has decided to go down a proprietary route and licence Activesync
but then Apple is really only a mini Microsoft after all...MorePlayer X calls Getjar report bollocks
Figures to show that over one third of paid-for games downloaded annually by UK mobile phone users fail to work have been slammed by leading games aggregator, Player X...More
Yahoo launches Oneplace aggregator
Yahoo chose CeBIT to launch a new service
called Oneplace. As the name implies, the aim is to make it simple for
mobile phone users to put all the content they wish to consume in one place...More
MMTel offers half-way house to IMS
Just when you thought that no more networking standards were possibly needed, another one comes along. This time it is Multimedia Telephony or MMTel,
for short...More
Ofcom buys time in portability dispute
If you're
wondering why the heated battle over the issue of UK phone number portability
has temporarily died down, that's because Ofcom has secured extra breathing
space...More
3 UK should forget video; target internet
It's over five years since UK specialist network operator,
3, launched 3G onto an
unsuspecting British public. And it's taken five years for 3 to take our
advice and forget video...More
V Fest presales ticket confusion
There are some benefits to being a Virgin Mobile or Virgin Media customer – and
one of them is the chance to get your hands on tickets for the V Fest music
festival before others...More
Snippets
Mitsubishi Electric is exiting the mobile handset business, blaming
Japan's declining population. Mitsubishi currently enjoys a small share of
Japan's 50 million handsets per year mobile phone market. The company
anticipates selling some 2.1 million handsets in its current fiscal year. In the
UK, Mitsubishi was famous for making the Trium Geo-@ handset. See
WAP Insight_31
www.mitsubishi.co.jp ...
Acer of Taiwan is to acquire portable device maker, E-Ten , through a deal
valued at around $290 million. E-Ten famously decided to brand its Windows
Mobile 6 wireless PDA - Glofiish.
www.etencorp.com. See
Mobile_Insight_357
In Site of the Week (by Tony Dennis)
This week
Honda F1 Mobile
For a site described as "One of the most exciting and informative mobile WAP sites in the automotive sector to date", you'd expect something special.
Sadly Honda's F1 WAP site is hugely disappointing.
So what does it offer? Video clips from the last race at Monaco? Results and summary of performance from the Monaco GP?
Predictions for the next race? None of the above. What it does have are three pathetic F1 style ringtones and three wallpapers showing Jenson Button plus Rubens Barrichello.
The best part is probably the chance to win a tour of the Honda F1 factory in
GB.
For a company which offers state of the art technology, you might expect Honda to have tied location based techniques to displaying where the nearest Honda garage is located.
But, no. Surfers find the nearest Honda dealer by typing in their postcode.
Unfortunately the site's provider – the Mobile Interactive Group (MIG)– seems to think the site is industry leading.
This site definitely does nothing for the Honda brand. But at least it wasn't foolish enough to utilise a dotmobi (.mobi) address for the site.
http://mobile.honda.co.uk
