Mobile Insight Vol: 9
Issue 353 February 12th 2007
Vodafone and MySpace join forces
Two giants in their respective industries – Vodafone and Fox Interactive, are
going to migrate the MySpace social network onto mobile phones. The deal is
'exclusive' and will kick off first in the UK.
The intention is to build the client software – MySpace Mobile – into a selected
number of Vodafone's future handsets. But in the meantime, it should be possible
for existing Vodafone customers to download the software via Vodafone live!
No-one at Vodafone was available to say where the software will be loaded and
when it might first become available. The chief advantage of having MySpace on
your mobile phone will be the ability to post photos directly from the handset.
It'll also be possible to post blogs plus send and receive MySpace messages
while on the move. The news will be a blow for a number of companies who were
attempting to build mobile orientated social networks before the big names moved
in. It's now too late. Significantly John Smelzer from Fox Interactive Media,
commented, "Our goal is to empower our audience to connect and interact with our
sites whenever and wherever they choose, and we're off to a great start with
Vodafone." What the pair didn't reveal about this exclusive arrangement is that Cingular
already offers the same facility in the USA.
TI (Texas Instruments) improved the functionality of two of its integrated chips which should find their way into handsets by 2008. Both devices incorporate an FM functionality.
Basically the WiLink 6.0 or BlueLink 7.0 chips provide what TI calls 'personal audio broadcasting'. It’s a facility made popular by Griffin Technology with its iTrip for Apple's iPODs.
So if you've got your latest tunes stored on your mobile phone, then you can play them at a party by tuning the FM radio into your handset. The chips can also receive over FM, although it's unclear what that's for. Mobile Insight readers may remember that Ofcom finally made personal FM broadcasting legal last summer here in the UK.
The basic difference between the two chips is that the WiLink chip incorporates a WiFi/WLAN capability whereas the BlueLink chip only offers Bluetooth and FM.
To jump ahead of the opposition (and Broadcom in particular), TI is promising that the tri-functional WiLink 6.0 will support the IEEE's draft 802.11n standard.
As a consequence of this support, TI is claiming it will "drastically improve voice call quality and reliability in VoWLAN applications." That's Voice Over WLAN.
Despite mobile operators' nervousness about handsets which offer a VoIP/Internet telephony capability, handset vendors are building it into more and more of their model range.
The good news, according to Neil Mawston from Strategy Analytics, is that "integrated mWLAN and Bluetooth solution, such as TI's new WiLink 6.0 single chip, should help push these key technologies toward the mid- and low-tier handset segments."
Just to be on the safe side, TI's two new chips use 65 nm technology to help
provide low power as well as a smaller footprint.
A historic agreement has been reached in Britain by two of the country's five mobile operators - Orange and Vodafone - to share their respective Radio Access Networks or RANs.
This will not only cover their existing 2G networks but also current and future 3G capacity. In theory the agreement should make it easier for both to provide blanket 3G coverage for the UK.
As Orange UK CEO, Bernard Ghillebaert, put it, "As the industry matures we must look at new ways to serve our customers and this provides a common sense approach to network roll out and management in the twenty-first century."
All that the pair are really doing is sharing the radio bit. Which makes perfect sense as they use different technology for 2G, yet the majority of base stations can now be configured to transmit more than one operator's signal.
This leaves each operator free to determine its own service offering using its own spectrum. The operators can even paint the move as being 'green'.
Since they are effectively sharing sites, masts and antennae, there won't be a need to duplicate such installations. They're still working out how they can charge each other for access to the RAN.
After all, somebody's got to maintain the combined networks and pay for rolling out new bits.
This leaves the question of how their rivals will respond. The obvious next coupling would be O2 and 3. That's because 3 uses O2's 2G network in the first place. And O2's 3G roll out has been much more leisurely than its rivals.
So in a nutshell, it's T-Mobile which is most commercially threatened by the new Orange/Vodafone alliance.
TV tuner chip specialist, MicroTune, is encouraging 3GSM attendees to disrupt the TV signal displayed on handsets featuring rival TV reception technology.
The idea behind the company's the 'ClearTune Challenge' is simple. All you do is sneak up with a GSM 900 MHz handset and see the picture on other TV phones disappear.
The challenge when designing a handset capable of receiving TV signals for mobile phones conforming to the DVB-H standard is interference. The problem is that the handset's power amplifier is normally located only millimetres away from the television tuner chip.
MicroTune, however, reckons its ClearTune technology has beaten the problem resulting in clear, stable and sharp pictures on the handset's screen.
The company isn't alone in this belief because it has just announced that its product will feature inside the next generation of DVB-H compatible handsets from LG which will be supplied to a major European operator.
Microtune's mobile TV technology is available to manufacturers in standard-packaged chip form or as wafer-level chip-scale packages for integration into system-in-packages.
While MicroTune is publicly offering the 'Challenge' on its own stand at 3GSM Barcelona, it's obvious that attendees are being encouraged to try the trick elsewhere.
Hutch, the Indian mobile operator run by Hutchison India (HTIL) and Essar, might be within Vodafone's grasp given that Hutchison has asked for final bids to be submitted by this weekend.
Most observers think this will be a four horse race. Vodafone, Essar and Reliance are well-known to be interested. However, the company run by the Hinduja brothers is now rumoured to have formed an alliance with a major overseas operator to. Could it be Orascom, Telecom Italia Mobile, or Qatar Telecom?
Another new name in the frame is Russia's Altimo. Plus there's a new twist to the tale. SingTel has said that it's not entirely convinced that Vodafone's stake in rival Indian mobile operator, Bharti Airtel is actually up for sale.
That's curious because SingTel wants it and Vodafone will almost certainly need to sell its 10 per cent stake if it is successful in buying into Hutch. Which suggests that Vodafone can't be that confident of winning.
The real unknown factor is Essar's ability to have first dibs at Hutchison's stake when it is put up for sale. Significantly
Mobile Insight was contacted over this point by a prominent Indian attorney, K.V Dhananjay.
His opinion is that, "In view of the fact that differences exist between Essar and HTIL over the interpretation of the Right of First Refusal (ROFR), it is only reasonable to expect that Essar will pursue its claims aggressively."
Conversely, "It is equally possible that given HTIL’s specific denial of any such ROFR by re-stating and qualifying the same ROFR, I do not really foresee any level of ambiguity here that may lead to prolonged litigation".
In effect, he's predicting that one side will back down. Which ties in very nicely with the rumour that Essar might acquire the entire stake, giving it 100 per cent control. And then sell a chunk to an international operator.
O2 UK has introduced a radical new tariff - My Europe Extra. This
abolishes charges for incoming calls regardless of which network the
call is received on. Making calls within Europe and back to
the UK are charged at a flat rate of 25p per minute (a 70 per cent discount over
standard rates). www.o2.co.uk
In Site of the Week (by Tony Dennis)
This week
BBC Three Mobile
Mobile Insight recently discovered that there is as a WAP site run by the
British broadcaster , the BBC, for its BBC3 channel - BBC3
Mobile site. What this site does is enable you to download video clips of
certain BBC programmes like Torchwood, Comedy Soup and (theoretically) some
episodes of the Sci-Fi hit, Dr Who. Anybody who wants to try BBC 3 Mobile out
should text the word 'THREE' to 81010. Or type the following URL into their WAP
browser :-