iPhone isn't top browsing handset

Your advert here!!!

Stop Press
Industry Comment
Search

Our Guides
What is xxx? (FAQs)
Previous Mobile Insights
About Data Tags
About Mobile TV
About Push-to-Talk
Press Release archive
Free downloads
Our RSS/News Feed

About Dollargate
Free weekly headlines
Editor/Publisher: Tony Dennis

Tone's Blog

Technical Editors:
Geoff Dennis

Jayker Shah

All enquiries: Tel: +44 (0)7050 336647
Associated sites:

Last modified:
30 Mar 2009
© DollarGate Publishing

iPhone isn't a top mobile web handset

by Tony Dennis

Compared to the billions of regular handsets sold like the likes of Nokia, the iPhone is a drop in the ocean. Hence it has fallen outside the Top Twenty browsing handset chart created by Bango.

Instead of Apple's Ithingey, the top handsets for browsing and buying mobile content are regular phones like the Nokia 3110c and 6300 plus the Samsung M800. The Ithingey actually came 24th.

The report says, "Bango's stats will be of interest to businesses that monetise their mobile content and services across a wide demographic, as spending by iPhone users is restricted to the Apple App Store."

No surprise there, then. Bango's CEO, Ray Anderson, admitted that the Ithingey had done a lot to popularise the mobile web but the harsh reality is that mobile content is actually consumed on ordinary handsets.

So, if you really want to flog your mobile content, the obvious solution is to optimise it for the handsets that are genuinely out there.

Bango's research shows that there will be some 300 million Series 60 Nokia handsets, followed by the combined Windows Mobile and iPhone platforms of 40 million.

After that there are around 25 million RIM Crackberries and some 5 million Gogglephones. I was quite astonished at that figure and asked Bango where it came from.

The company's answer was that the figure came, "direct from contacts at Google as their projected figures to end of 2009." Hmm. Still sounds a bit high to me.

And that lumping together or the Ithingey with Windows based mobile devices is a tad strange, too.

Anyway, the stats came form analysing data provided by Bango Analytics and Bango Payment.

The good news is that anyone can sign up for a free 30 day trial here. The actual chart is here.

www.bango.com