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Bemoko claims easy web site 'mobilisation' There've always been products which claim ease of conversion from full web (HTML) to mobile (WML & XHTML) but Mat Diss, co-founder with Bemoko, reckons to have cracked it. Developers write in HTML and his software does the rest. Diss claims that his rivals use two basic techniques: - trans-coding (conversion-on-the-fly) or a proprietary markup language. Bemoko's package, however, offers a series of templates which developers design to in HTML. The theory is that when Bemoko's server software encounters a handset it's never seen before, it works out the optimum performance and remembers it for subsequent handsets. In order to deal with the myriad of handsets that exist, Diss says that Bemoko interfaces with any device database such as WURFL or Device Atlas. Amongst those definitions, there are settings for the infamous Apple Ithingey, of course. Naturally, Bemoko is eager to claim extremely short time scales for implementing the 'mobile aware' version of an existing HTML based web site. How about a day instead of weeks or months? Better still, the mobile and full versions of the same web can hang off the same URL. Not need to buy that .mobi domain, then. Another advantage to the Bemoko approach is that the company itself has designed a number of classic web sites – such as a web site for an exhibition/trade show – which can be supplied as a white label offering or as a modifiable template. Perhaps the most interesting aspect to Bemoko for me was the fact that it promises very easy access for mobile sites to the social networking environment such as Twitter and Facebook. The typical client for Bemoko's offering will be a creative ad agency which wants to add mobile to its customers' brand offerings. Thecompany's business model is a currently bit blurred, however. If Bemoko finds a potential client who doesn't have the necessary expertise, the company can take on the development itself rather than just sell software licences. If I manage to get a play with this software, I'll let you know just how easy to use it is. |
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